Summer Industrial Training In Internet, Digital Marketing in Delhi

Craw Security Provides  Summer Industrial Training  In Internet ,Digital Marketing in Delhi.

Internet Marketing  also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.


Online marketing is divided into different types:

Affiliate Marketing

It is a marketing practice wherein a business pays an online retailer, e-commerce site or blog for each visitor or sales that these websites make for their brand.


Display Advertising

This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.

Email Marketing

From the name itself, this is a marketing process that involves reaching out to your customers via email.

Inbound Marketing

This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer. This could be done by setting up a business blog.



  • Introduction to SEO (Search Engine Optimization)
  • Basics for SEO
  • Preface to SEO
  • Forms of Search Engine Optimization
  • On Page Optimization
  • Off Page Optimization
  • Search Engine Submission
  • SEO Tools
  • Social Media Marketing
  • Getting started with Facebo
  • PPC (Pay per click)
  • PPC-Keyword Research
  • PPC Keyword Tools & Resources
  • Landing Page for PPC
  • PPC Reporting
  • Google Ad Sense (Maximize revenue from your online content

5 Top Advantages of Internet Marketing

1.) Broad and Global Reach- Not restricted to one region or area

advantages of internet marketing

internet marketing advantages

The first of many benefits of internet marketing is the capacity to highlight your brand beyond your local area, and target more customers in result-oriented fashion. The web permits you to associate with individuals around the world at the same time. You do not need to be there, and you do not need to travel as advantage of internet marketing permits you to be in one place and let your brand have a global reach with your laptop or PC.

  • Nothing is more imperative to entrepreneurs and advertisers than to get their brand reach over to wide prospects base, and with internet marketing, businesses are accessible to millions of online clients.
  • Your brand achieves worldwide presence through different internet marketing techniques like email promoting, blog/content advertising, Social Media marketing, pay-per-click (PPC) and so on.
  • Prospects turn into leads that ultimately get converted into customers and help you increase more profits. As your brand widens its reach on internet it attracts more prospects, generates more leads and ensures more profits.
  • At the point when number of prospects skyrocket, you have open door for more clients and deals, and you get more returns on your investments too, which is a definite objective of each business.

2.) Attract Targeted Visitors, Highly Adaptable to Multitasking and Have a Continuity Effect

While with conventional marketing methods, you hope your promotions to get seen by individuals who need services that you offer, but with internet marketing, you draw in target customers, who as of now need what you have. The best part is, you do not need to be there to make a deal as internet marketing does this in well-automated and targeted manner.

  • One of the center focal points of internet marketing is the capacity to take care of a huge number of clients and purchasers as one i.e. multitasking.
  • Once the digital marketing framework is effective, gigantic quantities of purchasing and offering exchange occur inside your marketing domain without reducing the fulfillments of every client.
  • One of the colossal advantages of internet marketing is its continuity. Content advertising on sites and web journals stays utilitarian and attempting to advance your brands years after the marketing campaign to the related content is over.
  • E-book advertising produces long haul and viral impacts after the generation. For example, if you run an online campaign to enhance traffic to your website, the lingering force of internet marketing stays powerful years after the campaign may have been ceased. This needs to be considered while mentioning the advantages of internet advertising.

 3.) Better Brand Engagement with 24/7 Brand Optimization

To be successful in the crowded market, you have to build up and keep up constructive brand awareness to ensure client loyalty. Aside from informal exchange and utilizing your own associations with your loyal customers, effective online appearance is the most vital marketing tool a business can have. A frequently upgraded site with elegantly composed and engaging content that keeps up individuals’ advantage is basic to indicating individuals how you support and offer the best incentives to your customers. Advantages of internet marketing ensure this quite efficiently, and additionally, it lets your marketing campaign run 24/7 with equal amount of efficiency.

  • With advantages of internet marketing, you are not restrained with opening hours, nor are you need to consider extra payment for your staffs. Provincial or universal time variety does not influence the accessibility or reachability of your internet marketing campaigns.
  • At whatever time an individual opens a PC and connects it to internet, S/he’s inclination to see your marketing campaign is higher rather than other traditional offline marketing campaigns.
  • With the advantages of internet marketing, prospects see services and products as per their convenience whenever they wish– no rush, no dread of shutting the shops, etc. The clients themselves claim the opening and shutting hours of their online purchases.

4.) Internet Marketing is Cost Effective & Time Effective

To channelize a successful internet marketing campaign, you need quite a less or no start-up-capital. You may begin with blog promotion, web-based social networking, and email advertising with lesser investment contrasted with traditional advertising methods, which significantly include cost of– Land, capital, work, and businessperson. These are not essential for web-based promotions, which mean decreased cost of creation, publicizing and advertising since no cash is caused on staffing, obtainment of business premises and agents. Offline conventional promotion like daily paper, radio, TV and flag may cost a large number of bucks while a little fraction of this money can run PPC publicizing on Facebook, Google and other PPC organizations.

  • The beginning expense of internet marketing is just a small amount of the huge number of dollars that TV, Yellow Page and radio advertisements cost. For instance, you can get a free posting on Google Local that will be similarly as successful as an exorbitant Yellow Page advertisement.
  • Furthermore, while traditional advertisements may keep running for a brief span, an optimized internet marketing campaign can ensure long-term successful results.
  • You can likewise spare cash with online Pay-Per-Click publicizing where it is anything but difficult to try different things with little advertisement volumes until you culminate your technique and after that extend spending when you are guaranteed of positive returns.
  • Internet marketing is quite quick and simple to begin. You can set up your internet marketing campaign at anytime as per your convenience. For instance, email marketing, which is one of the best web advertising procedures, can be set up in a matter of hours.

5.) Everything can be Measurable and Well-Automated in Internet Marketing

advantages of internet marketing

Internet Marketing and Analytics (source – LinkedIn)

When you put an advertisement in the daily paper or a magazine, it can be hard to access the immediate deals and their sales affect for your business. With internet marketing advantages, everything can be followed and tracked through detailed diagrams that delineate activity development, traffic growth, leads and deals transformations from your specific search marketing efforts. Utilizing free analytics tools like Google Analytics will help you measure the success of your internet marketing campaigns. It is anything but difficult to compute ROI of your advantage internet marketing campaigns so you can analyze the phenomenal value created from your campaigns. An internet-marketing audit helps you perceive how well your internet marketing projects are performing today.

  • Another powerful benefit of using internet marketing (IM) is the power of easy and result-oriented automation.
  • In offline traditional marketing, advertisers need to appoint best hands for different assignments while internet marketing has a superior time-saving opportunity.
  • The advantages of internet marketing offer an opportunity to get each part of your business completely computerized or automated.
  • You can easily get the best tools for your internet marketing campaigns that will automate your campaign in a target-oriented fashion, and at the same time, you can invest your energy accomplishing something else.




Search Engine Marketing

This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimization.


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