Best Digital Marketing Institute in Delhi

Digital marketing course includes various ways you can market a specific product or services on internet it may be using google search engine optimization, on-page optimization, off page optimization, social media marketing, content writing and etc. You can also take Google Certification after the course.

Join Best Digital Marketing Training in Delhi, Digital Marketing Course in Delhi, Digital Marketing Institute in Delhi

As we know that digital marketing is very important in now a days.

It is also important for business startup .with the help of digital marketing we advertise our business ideas and people also aware with our new ideas.

Digital marketing means we can understand that in today’s world most of the persons are aware with digital marketing. Digital marketing is an online scheme in that we can digitalis our self and get touch with every new and latest ideas of market so that we can also improve our ideas or we can grow in industry.

Digital Marketing Course Module

Module 1 – Digital Marketing
Overview
What Digital Marketing Exactly Is?
What is SEO (Search Engine Optimization)?
What is SERP (Search Engine Results Pages)?
What is SEM (Search Engine Marketing)?
What is SMO (Social Media Optimization)?
What is SMM (Social Media Marketing)?
What is Blogging & Purpose of Blogging?
What is Adsense & Affiliates?
What is Email Marketing?
What is Mobile Marketing?
What is Online Reputation Management?
Module 2 – Domain Registration Web Designing & Hosting
Website Designing & Hosting
What is HTML, PHP, CSS & Java Script
Different Qualities of Websites
Static & Dynamic Websites
Start Designing Websites
Purchasing Domain Names
Purchasing Web Hosting
Connecting Domain & Hosting
FTP Users & Using File Zila.
Domain Control Panels
Web Hosting Control Panels
Module 3 – Keyword Research with Google Keyword Planner
What are Keywords and Key phrases
Why Keywords are Important in SEO
What is Keywords Research
Why Keyword Research in Important in SEO
What is Google Keyword Planner
How to Use Google Keyword Planner
Analyzing Keyword Competition
Exact, Phrase and Broad Match in Keywords Research
Finding Best Keywords for Our Website
Module 4 – SEO (Search Engine Optimization)Course Details
On Page Optimization – SEO
Getting Started with Head Section
Understanding On Page SEO?
Domain Name Selection & URL Structuring
Head Section Optimization
Meta Tags Optimization
Optimizing Title Tags, Description Tags, Keywords
Tags, Robots Tags
Optimizing Open Graph Tags
Redirection Tags
SEO Friendly Content Writing
Heading Optimization
Keyword Density, Keyword Spamming and
Keyword Stuffing
LSI (Latent Semantic Indexing) Technique
Image Optimization Strategies
Link Optimization Strategies
Robots File Creation
XML Sitemap Creation
Sitemap Submissions
Alexa Integration
Off Page Optimization – SEO
What is Off Page SEO?
Why Off Page is Important?
What Are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow
Backlinks
What is Google Page Rank
How To Increase Google Page Rank
Web Directory Submissions
Social Bookmarking
Article Writing & Submission
Press Release Writing & Submissions
Comment Writing
Guest Blogging
Classifieds posting
Forum Posting
Link Exchange (one way, two way and three way)
Search Engine Submissions
RSS Feeds
Search Engine Algorithms
What Are Search Engine Algorithms
Why Search Engine Create Algorithms
Google Panda Algorithm
Google Penguin Algorithm
Google EMD Algorithm
Google Humming Bird Algorithm
Google Caffeine Algorithm
Module 5 – Content Marketing
Understanding Content Marketing
Importance of content in Digital Marketing
Creating Fresh and Unique Content
Tutorials and Event Based Content Marketing
Content Spinning
Grammar Checker Tools
Duplicate Content Checker Tools
Images in Content
SEO friendly Content Writing
Module 6 – SEO Tools
AHREFS – Website Analysis Tools
Backlinks Checker Tools
Moz Domain Authority
Moz Page Authority
Plagiarism Checker Tools
Automatic Sitemap Generator
SEO Toolbars
Google URL Submitter
Google Site command
Google Cache command
Google Link command
Module 7 – Google Webmaster Tools
Understanding Google Webmaster Tools
Importance of Google Webmaster Tools.
Setting Up Google Webmaster Tools Account
Adding Websites to Google Webmaster Tools
Tracking the performance of website in Google
Webmaster Tools
Tracking clicks, Impressions, site Position and CTR’s
Google Manual Penalties
Google Automatic Penalties
Using Google Link Disavow Tool
www and Non www website versions
GEO Targeting through GWT
GEO Targeting through GWT
Link Analysis through GWT
Internal Link Analysis through GWT
Module 8 – Google Analytics Tool
Understanding Google Analytics Tool
Why Google Analytics Tool is Important
Starting with Google Analytics Tool
Setup an account with Google Analytics Tool
Adding site to GAT
Tracking visitors through GAT
Location, Browser, OS and Device tracking through
GAT Real time and offline tracking through
 GAT
USE behavior tracking through GAT
Module 9 – PBN Private Blogs Network
Understanding the concepts of PBN
Why and Why not to create a PBN
How to create a Private Blog Network
How to find Domains for a PBN
How to find hosting for a PBN
How to start building links with PBN
Module 10 – Google Business /Places Listing and GEO Targeting
What is Google Business?
How to get listed at Google Business Center?
Google Business Verification’s


Setting Up your Business Profile in Google Places.
Setting Up Profile Pictures and Cover Photos in
Google Business.
Creating Reviews in Google Places
Google Business Listing Optimization
Module 11 – Search Engine Marketing(Google Adwords)
SEM Introduction
Understanding Google Adwords
Account Creation and Setup in Google Adwords
Campaign Management
Understanding Text, Display and Video Based Ads.
Sign-Up With Google Adwords
How to create PPC campaign
How to select Keywords for PPC Campaign
Creating ADs for your PPC Campaign
How to Manage bids in PPC Campaign
Creating Display Ads
Creating Text Ads
Creating Video Ads
Ad Extensions
Monitoring Clicks, Impressions and CTR’s in Adwords
Making Payments in Google Adwords

Module 12 – Google Adwords Certifications
Google Adwords Exams Theoretical Preparation
Sign Up for Google Adwords Certifications

Module 13 – Email Marketing What is Email Marketing?
How to Create HTML Looking Emails?
How to Send Thousands of Emails Instantly.
How to get Email List?
How to Save Your ID from Black Listing?

Module 14 – ORM – Online Reputatio
Management
What is ORM?
How to Manage ORM?
Creating Positive Reviews.
Optimizing Review Pages.

Module 15 – Mobile Marketing
What is Mobile Marketing?
Sign-Ups with Mobile Marketing Sites?
Creating Mobile Marketing Campaigns
Collecting Database
Sending Bulk Messages
Module 16- Social Media Optimization

What is Social Media (Basics)?
Why Social Media is Important for Online Promotion?
Different kind of Social Media and Networking Sites.
Facebook
How to create a page on Facebook?
How to Promote your business on Facebook?
How to Increase likes for your Facebook page?
How to Add Facebook Fan Page On Your Website?
Difference in Facebook profile, page and groups.
How to Join Groups and Promote your business.
Google Plus
What Google Plus is?
How to Create Profiles on Google Plus?
Difference between Individuals and Company Profiles.
Why to Promote at Google Plus?
Twitter
What is Twitter
Why Twitter is Important
How to Create a Twitter Business Page
How Tweet Like Professionals
How to Increase Twitter Followers
How to Twitter Page for Organic Search
Why You Tube
How to Create Videos
Understanding Video Marketing
Link Building With You Tube

Module 17 – Blogging/ WordPress
What is Blogging
Purpose of Blogging
How to Blog
What is WordPress
WordPress.org & WordPress.com
How to Setup a Blog on Word Press
Word Press Themes
Word Press Plugins
Setting Up Navigations and Menus
Word Press Widgets
How to SEO of a Word Press Blog/ Website
Internal Linking in Word Press
Word Press site Backup

Module 18 – Blog Monetization
What is Blog Monetization
Why to Monetize a Blog
Blog Monetization with Google AdSense
Blog Monetization with  Affiliates

Module 19 – Google AdSense
Understanding Google AdSense
How to apply for Google AdSense
How to easily get Approved with AdSense
Difference between Text and Display Ads
Placing Advertisements on you Blog or Website
Custom and URL channels
Optimizing Google AdSense Ads for best performance
Allow and Add categories
Performance Reports
How to earn money with Google AdSense
Getting Cheques from Google AdSens
Module 20 – Affiliates Marketing
Understanding Affiliates Marketing
Difference between AdSense and Affiliates
How Affiliates Marketing works
How to apply for Affiliates
Direct and In-Direct Affiliates Marketers
How to create coupons in Affiliates Marketing
How to Earn money with Affiliates Marketing
Applying as an affiliate at Amazon, Flip kart and other
major Ecommerce websites
Optimizing Affiliates for best performance

Module 21 – Ecommerce Marketing
Understanding Ecommerce Marketing
Different Kind of Ecommerce Platforms
Major Ecommerce portals in India
How to Promote your Ecommerce Website
What is lead generation
Lead generation with SEO
Lead generation with Adwords
Lead generation with B2b and B2C
Lead generation with SMS Marketing
Lead generation with Email Marketing
Module 23 – Landing Pages
Understanding Landing Pages
Why Landing Pages are important
Creating Landing Pages
Landing Page Templates
Landing Page Analysis

Module 24 – Freelancing
Understanding Freelancing
Freelancing Websites
Sign Up with Freelancing Sites
Getting Projects through freelance websites

Module 25 – Revision
Relax & Revise what you have learned at DICC
Solve Queries you have
Create Strategies for Your Future

About the Digital Marketing Course

DELIVERY METHODS
Online Training.
Classroom Training.
Corporate Training.
Face to Face Training.  
WEEKEND CLASSES
Every Sunday and Saturday
Duration : 4 to 8 hours.
Number of classes :
(60-80 Hours)8:2 Practical Theory Ratio 


WEEKDAY CLASSES
Monday to Friday
Duration : 2-3 Hours
Number of classes:
60-80 Hours(Instructor-Led Training)
8:2 Practical Theory Ratio

CRAW SECURITY
1st Floor, Plot no. 4, Lane no. 2,Kehar Singh Estate,Westend Marg,Behind Saket Metro Station, New Delhi – 110030

Call Us :  011-40394315 | +91-9650202445 | +91-9650677445

Mails Us : [email protected]
Visit Us : www.crawsecurity.com | www.craw.in